Watch this short video documenting the story and rise and rise of Gold Coast Austrlian based company Unit Apparel Co. Quite a cool video check it below.

Today the new “Beyoncé as Mrs. Carter in H&M” commercial has launched as part of the collaborative effort of the singer and the Swedish fast fashion retailer. The video shows that Beyonce’ is still a vixen and then some watch it below.

OBEY THE GIANT – The Shepard Fairey Story is a film based on the true story of Shepard Fairey’s first act of street art during his time at Rhode Island School of Design from 1989-1992. Shepard Fairy gained notoriety globally after creating the Obama HOPE image from the 2008 Presidential campaign. Yet prior to that [...]

An intimate portrait of Gucci’s Creative Director, Frida Giannini, The Director spans 18 months behind the walls of the iconic Italian fashion house, exploring the intricacies and inspiration behind the quietly brilliant power woman, whose own evolution as the creative force behind force the brand is as nuanced as that of the storied fashion house [...]

Check out the latest G-Shock watch collaboration,as Stussy teamed up with Bape and Casio’s G-Shock watch line. They worked on the Frogman model from the MASTER OF G series, specializing in waterproof capabilities. Branding by both Stussy and Bape has been added to the dial and also the backlight of the watch, while keeping an [...]

Filmmaker Lester Jones presents in his own words what he “hopes is a fresh take on Hong Kong.” Familiar preparation shots of a forthcoming expedition to the Pearl of the Orient give way to interviews with some influential and young creatives who all call Hong Kong home. Hong Kong; Your City from Lester Jones on [...]

  In a world full of boring cookie cutter collaborations that seem to come out  of the wood work every other week, we are stoked to  give you a detailed look at a collaboration that we think is actually really dope!! The Collaboration is between Concepts and Nike Skateboarding. Set for a Black Friday world wide release, the two have put their [...]

Stussy by Holden was created with the purpose of offering the perfect selection of items on a one week road trip from the peaks of the Northwest to the sandy shores of Southern California. With that goal, Stussy and Holden have team up to offer five items functional enough to keep you warm and dry, [...]

North Face is known world wide as one of the best outerwear brands in mountain culture their stuff is warm, high quality and is tested by their team of top self athletes at various exotic locals all through the world, Supreme is the reigning champion of the street clothing world with a world wide following that’s [...]

A glimpse into Bathing Ape/Human Made founder and pop culture icon NIGO®’s personal collection space. There, he shares some of his insights into his collecting history and philosophy for doing so. For the full feature article, please see Obscura’s Autumn 2012 issue (#10), available in retailers worldwide October 2012. NIGO® – A Visit To The [...]