VICE TEACHES YOU HOW TO BECOME TRIPADVISOR’S #1 FAKE RESTAURANT

The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities, and bloggers trying to get a table. The main obstacle for them, however, was that it didn’t exist. Over the course of 8 months, VICE’s Oobah Butler used an assault of fake reviews to get his ‘restaurant’ to the hallowed top spot on TripAdvisor. With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah’s journey into a false reality that captured the world’s attention.

 

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