A motion picture celebrating Americaâ€™s First Boarding Company
When Volcom was founded in 1991, it was the first company to combine surfing, skateboarding and snowboarding under one brand. This way of life influenced the â€œYouth Against Establishmentâ€ style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released â€œAlive We Rideâ€ in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle. Twenty years later, with the release of â€œTrue To Thisâ€, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot on-location around the world and showcasing iconic athletes, â€œTrue To Thisâ€ is a tribute to the movement that inspired a generation and the people and places that embody the spirit today.
Donâ€™t miss the world premiere of â€˜True to This, a Veeco Productions film, October 5th 2013 at LE CENTQUATRE (104) in Paris. More info here: vol.cm/theworldofvolcomstoneENG