Vans and HOWL Unite to Commemorate Shared Team Riders
Costa Mesa, CALIF. (October 4, 2017) – With winter just around the corner, Vans partners with global snow team rider Darrell Mathes and co-founder of HOWL, for an exclusive HOWL collaboration celebrating Vans snow boots and apparel. Available now, The new Vans and HOWL capsule features elevated renditions of the Hi-Standard snowboard boot and Jonesport MTE jacket. Each piece blends HOWL’s sophisticated aesthetic with Vans’ functional snow boot and all-weather MTE technology.
HOWL co-founder Darrell Mathes states, “This project was really fun for HOWL since both brands support many of the same athletes, resulting in a product capsule that truly reflects who we are as snowboarders.”
With a shared team roster of professional snowboarders from all over the world, Vans and HOWL family members Darrell Mathes, Jake Kuzyk, Dan Liedahl, and more, have unanimously adopted the Vans Hi-Standard boot as a team favorite, thus making it the perfect style choice for this project. The Vans Hi-Standard is a classic lace-up boot formulated with heat-moldable Flex Liners, V2 UltraCush footbeds and Reverse Waffle outsoles for an uncompromised, reliable fit. A perfect boot for park and street inspired riding with all-mountain and cross-terrain capabilities. In addition to the Hi-Standard boot, the Vans and HOWL capsule offers a Jonesport MTE all-weather jacket that is constructed with DuPont Sorona sustainable fill, printed camouflage flannel lining and 1K DWR coating to keep you warm and dry, whether you’re out in the mountains or shredding on the streets.