All street, no Ego. Australia’s first streetwear runway is here!
On February 17 and 18, founder of MCO Events Mel Yu will unveil the hidden stories of the streets
and open the doors to Australia’s first streetwear runway, the Ego Expo. The expo will play host to a
multitude of Australian independent street labels who will showcase their newest seasons clothing,
footwear, and accessories.
Streetwear lovers will be able to partake in a, “see now, buy now” runway event experience. Where
over two days, over twelve labels will bring their egos to the runway and showcase the best of their
seasons’ collection. The clothing will be available for sale through the Brauz App*, an app designed
to help you shop online using geo-location technology.
Partnered with Mini Garage Melbourne, Humanitix, Two Wrongs, Atlantic Group and Brauz App, Ego
Expo will not only feature an exclusive shopping-spree experience, the expo will also include live street art, street food, skateboard and basketball half court action, break dancers and live hip-hop performances.
“Ego Expo celebrates street fashion, the story behind each label and street food.” Says Mel, ”Ego
Expo will also be the platform where we explore the culture of the streets and address all the
underlying issues the streets face, including suicide, drug and alcohol abuse, anxiety and
Exhibitor spaces and tickets are on sale now and 100% of booking fees from all tickets sold will go
towards beyondblue, to assist with raising awareness for anxiety, depression and suicide.
The Ego Expo Australia
Location: Shed 14, Harbour Esplanade, Docklands 3008
Date and Time: Saturday 17 February, 10am – 10pm, Sunday 18 February 10am – 7pm (After party
For all sponsorship and media enquiries:
M: 0407 189 407
For all event enquiries:
M: 0401 844 984
Ego Expo Australia